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Whether you are a big time entrepreneur, small scale business owner, or your heart is simply into marketing, you have to make your presence known in the digital world. Digital Marketing is here to stay. The world of marketing has been dominated to a great extent by the prowess of Digital marketing. When you complete these digital marketing courses doors to a variety of careers such as a Web Developer, Social Media Manager, Digital Marketing Executive, SEO Analyst and so on. From online Digital Marketing courses to degrees, you have a variety to choose from. You can start with some of the top Digital Marketing Certification courses and then explore to make your career lucrative.
What is Digital Marketing?
Any form of marketing which promotes services or products through the online platform is digital marketing. It used to mean only television and radio, but those days are long gone. Today, Social Media fits right into our palms. Today, digital marketing has its presence everywhere. You can find its immense importance in almost all industries out there: Banking, sports management, education, fashion design, finance, e-commerce, healthcare management, etc.
Who can pursue digital marketing courses?
As a professional you should be able to combine creative and technical skills to generate traffic towards your product or service. Here is a list of criteria for you. You can call yourself a digital marketer, if you are skilled at:
- Creativity and innovation
- Excellent Interpersonal skills
- Time Management
- Organisational skills
- Basic knowledge (SEO, Email marketing etc.) in is a bonus
- Search Engine Optimization
Eligibility Criteria for Digital Marketing courses
The criteria would vary or different Digital Marketing courses. You can opt from a wide array of choices: Digital Marketing Certification courses to PG or even PhD.
Depending on theses the eligibility criteria for these would vary from 10th Grade to UG.
You can also opt for online Digital Marketing Courses as well.
Skills Required for Digital marketing courses
- Creativity (To innovate and think outside the box)
- Attractive marketing skills
- Technical skills
- Soft skills (Communication, time management, Leadership, team work, etc.)
- Observation (to note the change in the trends)
- Empathy (to resonate with the consumer)
What You Will Learn in Digital Marketing Courses?
You will learn how to effectively spread the message of your product or service to the target audience. That is the gist of what you will learn in these online digital marketing courses. Depending on different types of digital marketing courses, you can learn different aspects within the field. Here are a few
- Search Engine Optimization (SEO)
- Pay-per-click Advertising (PPC)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Affiliate Marketing
Popular Digital Marketing Certification Courses
With the digital world expanding day by day, you need to have a strong digital presence. These digital marketing certification courses can teach you the ropes of the trade. These are created by researchers, top industry experts, etc. Here we have compiled a list of the top Digital Marketing Certification Courses.
Executive Programme in Digital & Social Media Marketing Strategy
35 hours (self paced)
60 hours (self paced)
Certificate Program in Digital Marketing and Applied Analytics
Purdue University, West Lafayette via Harvard University, Cambridge via Simplilearn
Digital Marketing Strategies: Data, Automation, AI and Analytics
Kellogg School of Management, Northwestern University, Evanston via Emeritus
Suppose you are only curious for the moment or you don’t to break the bank, then don’t worry! Check out our list of online free digital marketing courses.
Career Opportunities after Digital Marketing Courses
This field combines sales and marketing, general management, etc. along with creativity. Companies are in dire need of all these roles. They want experts who communicate the quality of their products and services. Let us take look at some of these careers which you can land after completing these online digital marketing courses.
- Organic follower generation in social media
- Posting updates
- Q & A sessions in social media accounts
- Promoting the company’s brand and image
- Measuring and analyzing follower engagement
- Content strategy planning
- Keyword strategy
- Web analytics
- Web marketing
- Social media strategies
PPC Marketing Manager
- Audience targeting and keyword selection
- Traffic generation
- Running A/B testing
- Optimisation of ad usage
- Data analysis
- Affiliate marketing
- Writing & researching articles
- Pitching ideas to the client
- Active social media presence and promoting trends
- Promoting client’s brand
- SEO implementation
As the demand for qualified digital marketing professionals are on the rise, the compensation is rising. When your expertise and experience increase you expect an even more handsome salary package. This is true both in India and abroad. Let us take a look at the salary trends for Digital marketing Manager
Average Salary (INR)
Less than 1 year
3 – 4 lakhs
4 – 5 lakhs
6 – 7 lakhs
10 years and above
8 – 10 lakhs
**Source of salary details: payscale
Note: The given salary details may vary depending on experience, skill, company, freelance etc.
Scope of Digital Marketing
The competitor with an average product and a great digital marketing team can beat you in business, even if you have the best product. So the need for compelling story tellers, technical experts of the digital platform is always going to rise. Arm yourself with some of the best Digital Marketing courses and your career will be rewarding. There is a wide array of career opportunities waiting for you (Social Media Manager, CopyWriter, SEO Manager etc.)
Gone are the days when one can win the market with just a good product. Now you need state-of-the-art marketing too. And that would be digital marketing. So top companies from all industries are on the lookout for you. Take some of the best digital marketing courses and start awesome careers with these companies. Here are a few top recruiters.
Digital marketing courses by Top Providers
With the expansion of the digital world at this rapid pace, top providers are coming with a plethora of online digital marketing courses. This will cater to the demands of the candidates as well as the companies. You take these online digital marketing courses and be ready for the best companies in the world. Here are some of the top providers offering digital marketing certification courses
Edureka Digital Marketing courses
Intellipaat Digital Marketing courses
Swayam Digital Marketing courses
Also see Top Certification Courses worth checking out
Here are some top certification courses that are you should definitely explore as they have the potential to land you rewarding roles with great salary packages.
- List of all Online courses and certifications
- Artificial Intelligence courses and certifications
- Cyber Security courses and certifications
- Data Science courses and certifications
- Data Analytics courses and certifications
Q: Are there any free online Digital Marketing course?
A: Yes. Some of the popular free Digital Marketing courses are highly professional and sought after.
Q: How long would it take me to complete these digital marketing certification courses?
A: This would depend on the course, the provider as well as your learning pace. These digital marketing courses can last from as small as a few days to a few months or even up to a year.
Q: Are online Digital Marketing Courses worth it?
A: Yes. They are time efficient and flexible. They give you more credibility as a professional and when you work it will show. So decide on a course that is best for you
Q: What are the career prospects after online digital marketing courses?
A: Social Media Manager, SEO Manager, Copywriter, PPC Marketing Manager are some of the few top careers after the successful completion of online digital marketing courses.
Q: How much do a Digital Marketer earn annually?
A: It would vary depending on experience, qualifications and companies. The pay scale ranges from 3 to 8.5 lakhs for a Digital Marketer in a company. And for a freelancer it can start from as low as 2 lakhs and go up depending on skills and experience.
Q: What are some of the top industries I can try for after completing these online digital marketing courses?
A: Almost any industry imaginable requires digital marketing skills. Some of the top industries are sports management, fashion design, finance, e-commerce, healthcare management, etc.